Arata Functional Styling Gel & Cream Duo

Most styling routines force you to choose between hold and hair health. Heavy waxes and alcohol-based gels can leave hair dry, brittle, and prone to breakage over time. On the other hand, lightweight creams often lack longevity in humid conditions. The Arata Functional Styling Gel & Cream Duo is made to give you both flexibility and control. The Medium Hold Styling Cream delivers up to 48-hour medium hold¹ with natural movement and 24-hour softness boost¹. It keeps hair smooth, hydrated, and touchable without stiffness. Perfect for everyday styles, textured looks, and controlled frizz. The Strong Hold Styling Gel provides up to 72-hour strong hold¹ with a wet, glossy finish that lasts even in humidity. Its advanced multi-polymer system locks the styles in place without crunch or flaking. Both formulas are powered by Luviquat® Supreme for humidity resistance and long-lasting performance. Niacinamide and Panthenol help reduce breakage and maintain moisture balance during styling, while UV filters defend against sun-induced damage and colour fading. Use them individually depending on the look you want. Or layer them strategically for hybrid styles that need both structure and movement. This is not just styling. It is styling without compromise. ¹Based on an in-vitro study on natural Indian hair tresses. Sold on Arata (https://arata.in/products/arata-functional-styling-gel-cream-duo). The price shown is the retail price on that storefront on 2026-10-21, not a GreenB2B quote or a wholesale price.